Lyndelle Palmer-Clarke – Launching and scaling a global brand

Lyndell Palmer-Clarke had moved to London from Australia to pursue a career in singing and entertainment. When that didn’t pan out the way she hoped, she found herself at crossroads.

As a self-confessed personal development junkie, she was frustrated that she wasn’t achieving her goals and dreams. ‘I had to face the brutal reality that I wasn’t seeing change in my life.’

After some honest conversations with herself, she realised that despite her love for singing and entertainment, her true passion was personal development.

‘It was what I spent my time and money on. It’s what I chose to do.’

It was the realisation that applied knowledge is what really creates change and transformation, she set about synthesising everything she’d learned into a tool that enabled people to create some daily rituals.

The Dailygreatness Journal was born and after seeing some impact on her own life, she decided to publish it and invest in an initial print run of 1500.

Selling through a handful of retail partners and Amazon, it wasn’t long before the first Dailygreatness journal print run sold out.

Fast forward nearly a decade and the Dailygreatness journal series in the 100,000’s, is shipped to 137 countries and sets the standard on planning and productivity journals for business, life, parenting and health.

Today Lyndelle is balancing product innovation with building a business and a young family and the responsibility of publishing a product that is saving businesses, lives and marriages.

Dailygreatness and the impact it has on the world is Lyndelle’s life mission and she’s more inspired than ever about her brand, her customers and the future of the Dailygreatness brand.

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